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DTSTART:20140911T163000Z
DTEND:20140911T180000Z
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SUMMARY:Emerging Leaders
DESCRIPTION:Speaker: Rob Dalton\n\nFounder of Dalton Sherman Brand Catalyst\n\n\n\nThroughout the first two decades of his career\, Rob Dalton was a nationally recognized\, award-winning art director and creative director at advertising agencies including Fallon (Minneapolis)\, Cole & Weber (Seattle) and Young & Rubicam (New York). Since 2001\, Rob's transformational Brand Catalyst exercises have been helping companies build powerful brand foundations that lead to marketing and advertising that kicks butt (over 90% of the time\, advertising efforts don't work) and drives business.\n\nClients Rob has served include industry leaders such as Federal Express\, Timex\, 3M\,\n\nThe Wall Street Journal\, Lee Jeans\, Fair Isaac (The FICO Score company)\, Target\, and \n\nFord-Lincoln-Mercury\, as well as challenger brands including Dunn Bros Coffee\, \n\nAmericInn Hotels\, SuperClean Brands\, and b2b brands such as Uponor (radiant heating \n\nmanufacturers)\, Navitor (on-line printers)\, and Boston Scientific.\n\nMarketers agree brand strategy is part art and part science. It's critical to align scientific\, aka "rational" customer insight to a rational value proposition. But what separates Rob from the slew of branding consultants is his unique ability to help his clients explore emotional triggers and creative storytelling (fact\; people buy on emotion) in order to help them fully leverage the best their brands have to offer. \n\nRob is approachable\, collaborative and totally focused on his clients' success. Additionally\, he will be teaching an MBA course in brand strategy this fall at St. Catherine University.
X-ALT-DESC;FMTTYPE=text/html:<strong>Speaker: Rob Dalton<br />\nFounder of Dalton Sherman Brand Catalyst</strong><br />\n<br />\nThroughout the first two decades of his career\, Rob Dalton was a nationally recognized\, award-winning art director and creative director at advertising agencies including Fallon (Minneapolis)\, Cole &amp\; Weber (Seattle) and Young &amp\; Rubicam (New York). Since 2001\, Rob&rsquo\;s transformational Brand Catalyst exercises have been helping companies build powerful brand foundations that lead to marketing and advertising that kicks butt (over 90% of the time\, advertising efforts don&rsquo\;t work) and drives business.<br />\nClients Rob has served include industry leaders such as Federal Express\, Timex\, 3M\,<br />\nThe Wall Street Journal\, Lee Jeans\, Fair Isaac (The FICO Score company)\, Target\, and&nbsp\;<br />\nFord-Lincoln-Mercury\, as well as challenger brands including Dunn Bros Coffee\,&nbsp\;<br />\nAmericInn Hotels\, SuperClean Brands\, and b2b brands such as Uponor (radiant heating&nbsp\;<br />\nmanufacturers)\, Navitor (on-line printers)\, and Boston Scientific.<br />\nMarketers agree brand strategy is part art and part science. It&rsquo\;s critical to align scientific\, aka &ldquo\;rational&rdquo\; customer insight to a rational value proposition. But what separates Rob from the slew of branding consultants is his unique ability to help his clients explore emotional triggers and creative storytelling (fact\; people buy on emotion) in order to help them fully leverage the best their brands have to offer.&nbsp\;<br />\nRob is approachable\, collaborative and totally focused on his clients&rsquo\; success. Additionally\, he will be teaching an MBA course in brand strategy this fall at St. Catherine University.
LOCATION:Pinstripes 3849 Gallagher Dr\, Edina
UID:e.1654.433020
SEQUENCE:3
DTSTAMP:20260413T024906Z
URL:http://edinachamber.sampleorg.com/events/details/emerging-leaders-09-11-2014-433020
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